Of all the suffering taking place in America’s recession, the real estate industry is getting slapped the hardest. The mortgage market has all but collapsed, because people are afraid to spend money they might not have tomorrow. Right now, it’s nearly impossible for a homeowner to get a mortgage or even for real estate investors to get traditional mortgages.
This doesn’t mean however, that there is no market. It simply means you have to work harder than ever before. One of the best ways to start reaching potential private lenders for your real estate business is to start doing speeches and presentations. You have to be able to reach private lenders who have money to invest by selling them on your business plan and your credibility.
Speeches and presentations should be 30-60 minutes, a thorough expansion of a much shorter “elevator pitch.” The speech should be educational in slant and give details on all the issues that an investor might have on his/her mind. Here are some important points to remember on crafting a business speech or presentation:
Passion: Be passionate about your business and express emotion where appropriate.
Sense Stress: Have strong highlights throughout the speech, particularly around the introduction, key points and conclusion. Don’t over emphasize every sentence or else it will come across as bombastic.
Create a Theme: Know your audience and create a theme that immediately summarizes the speech in punchy, appealing words. Reiterate this theme throughout the speech. Reemphasize key points that echo the theme.
Use Illustrations: Not only is illustrations fun to listen to, but they also cater to the mindset of your audience, another important factor. You must approach giving a speech with the intention of reaching your audience, communicating on their level, not merely covering your perceptions.
Address the Needs of Your Investors: You know what really captures interest quickly? When it’s all about you. So make your speeches and presentations about the investors you seek, and bring up points that they will inevitably want to know.
Practice: After crafting a speech, practice it frequently. Become your own trainer by analyzing yourself, whether through recording your voice or looking in the mirror. Since you will be talking to investors, it may serve you well to extemporize when appropriate. Your audience may have questions, and though you do ideally want to memorize your speech, you don’t want to be so tied down to notes that you can’t communicate on a one to one basis.
Put some fire into your speeches and make your real estate business thrive.