What Makes A Chef Lose His Cool In The Kitchen?

Temper tantrums

Temper tantrums from chefs are never pretty. It can be anything from throwing utensils across the kitchen to yelling and cursing at other members of the kitchen staff. This type of behavior is not only unprofessional, but it can also be dangerous. Someone who is having a tantrum is more likely to make careless mistakes that could end up ruining a dish or injuring someone.

If you find yourself starting to have a temper tantrum in the kitchen, take a few deep breaths and try to calm down. If that doesn’t work, leave the kitchen until you have calmed down. You don’t want to risk hurting yourself or anyone else because you are angry. In addition, if any of the restaurant or hotel customers hear or see you having a fit, it can give the business a bad reputation. No one wants to eat at a restaurant where the staff is fighting and screaming.

There are several situations that can make a chef lose his cool in the kitchen. One of the most common situations is when something goes wrong with a dish that is in progress. For example, if you are making sauce and it starts to boil over or if you are baking something and it starts to burn, it can be very frustrating. In these types of situations, it is important to stay calm and figure out what went wrong so that you can fix it. Yelling and cursing at other members of the kitchen staff will not help the situation.

Another situation that can cause one of these professionals to have a temper tantrum is when someone is being difficult or challenging. For example, if a customer asks for something that is not on the menu, the chef may get frustrated. In these types of situations, it is important to stay professional and polite. Yelling at the customer will only make them more upset and likely to leave unhappy.

Finally, another situation that can cause a chef to lose his cool is when he or she is feeling overwhelmed. For example, if there are several orders waiting to be cooked at once or if the kitchen is particularly busy, it can be stressful. In these types of situations, it is important to take a few deep breaths and try to focus on what needs to be done one task at a time.

Food allergies

Food allergies can also be a cause of stress for chefs. If a customer orders something that needs to be prepared with a special ingredient and the chef doesn’t have it on hand, he or she can quickly become frustrated. In these cases, it is important to communicate with the customer and let them know what options are available.

Burned food

Burned food is enough to make anyone lose their cool. This is especially true if it is a dish that the chef has worked on for a long time. In these cases, it is important to stay calm and focus on fixing the dish.

Whether the problem occurred because of a junior who did not pay attention or because of a mistake that the chef made, it is important to take responsibility for the issue. This means taking the time to apologize to the customer and fix the dish.

If possible, try to learn from the mistake so that it doesn’t happen again in the future. By doing this, you can show your customers that you are dedicated to providing them with excellent service.

Messy kitchen

One thing that no professional chef can stand is a messy and untidy kitchen. This is because a messy kitchen can lead to accidents and, more importantly, it makes it difficult to work efficiently.

If you are the one who is responsible for keeping the kitchen clean, make sure to always stay organized and be on top of your cleaning routine. This will help keep everyone safe in the kitchen and ensure that dishes are being prepared quickly and correctly.

If you find yourself constantly struggling with a messy kitchen, consider investing in some organizational tools like storage containers or shelving units. These items can help you declutter your workspace and make cooking a little bit easier.

Guests in the kitchen

Generally, guests are not allowed in a commercial kitchen, but there are a few exceptions. For example, if you are working with a sous chef and they need to show you how to do something, then it is okay for them to be in the kitchen.

However, if you have guests who are just hanging out in the kitchen, not helping out, it can be really distracting and lead to frustration. In this situation, it might be best to ask your guests to leave so that you can focus on your cooking.

Personal hygiene issues

Personal hygiene is very important in the food preparation and service industry and chefs are no exception. If you are working in a kitchen and you have poor hygiene, it can contaminate the food and lead to customer illness.

Chefs who work in busy kitchens often don’t have time to take a break for a shower, but sometimes they need to take a step back from their cooking and clean themselves up. In this situation, it is important to find a way to clean yourself up quickly so that you can get back to cooking.

If you are having trouble keeping your hygiene under control, talk to your chef about ways that you can improve. They may be able to give you some helpful tips or suggest products that will help keep you clean while cooking. In any profession, there will always be challenging situations that can cause stress and frustration. However, by knowing what these situations are and how to handle them effectively, chefs can ensure that they don’t lose their cool while working.

If you find yourself in one of these situations, it is important to stay calm and focused. Take a few deep breaths, remind yourself why you love cooking, and then try to find a solution to the problem. By keeping your head down and working through the challenge, you will be able to overcome it and continue cooking like a pro.

How To Grill Like A Chef This Summer

Preheat your grill to the right temperature before adding food

Preheating your grill until it comes to the right temperature is important in keeping your food from sticking and becoming charred. Make sure to close the lid of your grill so that it comes to temperature quickly. If you are using a gas grill, preheat it to medium-high heat. If you are using a charcoal grill, wait until the coals are white before adding your food.

If you add the food onto the grill while it is still not at the right temperature, you will end up with food that is either burnt on the outside or not cooked all the way through. This is why professional chefs always recommend that you preheat your grill before adding the food.

Use the right kind of charcoal or wood for your type of grill

The right kind of charcoal or wood will help to create the perfect flavor for your food. For gas grills, use hardwood charcoal because it will give you a smoky flavor. For charcoal grills, use a combination of hardwood and fruit wood to get the best results.

While coal lumps are the traditional way to light a barbecue, using a chimney starter is a much faster and easier way to get your grill going. Once the coals are hot, spread them out in an even layer across the bottom of the grill. This will help to ensure that your food cooks evenly. Then, place the food on the grill and close the lid. Don’t open it again until you are ready to take the food off. This will help keep all of the heat inside so that your food can cook properly.

Grill meat at the right temperature for the correct amount of time

When grilling meat, it is important to cook it at the right temperature for the correct amount of time. This will ensure that your meat is cooked all the way through without being dried out or burnt.

For example, beef should be grilled at a temperature of around 350 degrees Fahrenheit and should only be cooked for a few minutes on each side. Pork, on the other hand, should be grilled at a slightly higher temperature of around 375 degrees Fahrenheit and can be cooked for up to 20 minutes per side.

If you are grilling fish or seafood, it is best to cook it at a lower temperature of around 300 degrees Fahrenheit. Fish can be cooked for as little as two minutes per side, while seafood will typically take about four minutes per side.

Flip food only once to avoid drying it out

An important thing to remember is to flip food only once while it is on the grill. This will help to avoid drying it out and ensure that it cooks evenly on both sides.

Use a thermometer to test whether meat is cooked properly

In order to check whether your meat is properly cooked, it is best to use a thermometer. The most accurate way to test for doneness is to insert the thermometer into the thickest part of the meat. Beef should be cooked to an internal temperature of 160 degrees Fahrenheit, pork should be cooked to 165 degrees Fahrenheit, and poultry should be cooked to 165 degrees Fahrenheit.

If you are cooking chicken or turkey breasts, they are safe to eat when they reach an internal temperature of 165 degrees Fahrenheit. However, if you are cooking thighs or legs, they need to reach an internal temperature of 180 degrees Fahrenheit in order to be safely consumed.

Marinade meats in advance for extra flavor

The best way to ensure that your grilled food is delicious is to season and marinade them well in advance. This will add tons of flavor to your meat, and it will be sure to impress your guests.

Some great marinades to try include:

Garlic and herb marinade: mix together olive oil, garlic cloves, fresh herbs such as thyme or rosemary, salt, and pepper.
Honey soy sauce marinade: combine honey, soy sauce, rice vinegar, sesame oil, ginger root paste or powder, and garlic cloves.
Chili lime marinade: mix olive oil with lime juice, chili powder or flakes, cilantro (or parsley), salt and pepper.
Tomato based BBQ sauce marinade: in a bowl or blender, mix together ketchup, brown sugar, apple cider vinegar, Worchester sauce, and garlic cloves.

Once you have chosen your marinade, be sure to coat all sides of the meat evenly. Place in a container or bag and refrigerate for at least two hours (or up to 24 hours). Don’t forget to wear a bib apron when working with marinades as they can splash on your clothes.

Don’t overcrowd the grill

Another important tip is to not overcrowd the grill. If you put too much food on the grill, it will not cook evenly and will end up being either burnt or undercooked. Grill your food in batches if necessary, so that it cooks evenly.

With these tips you will be grilling like a pro chef in no time! Grill up your favorite summer recipes and enjoy.

Unforgettable Signature Dishes From Celebrity Chefs

There are some celebrity chefs that have signature dishes that are so good, they are unforgettable. These dishes often reflect the chef’s culinary style and personality.

Tasting these dishes at their restaurant may cost a pretty penny but they can also be recreated in your own kitchen with a little bit of effort. So, what are these unforgettable dishes?

Here are some of the most famous signature dishes from celebrity chefs.

Guy Fieri’s Diner Double Cheeseburger – This burger is made with two beef patties, American cheese, bacon, and Thousand Island dressing. It is a hearty and tasty burger that will leave you wanting more.

Wolfgang Puck’s Pizza – Wolfgang Puck is known for his inventive pizzas, which often include unusual ingredients like truffles or foie gras. His pizza is always cooked to perfection and has a delicious crispy crust.

Anthony Bourdain’s Noodle Salad – This salad is made with lo mein noodles, shrimp, chicken, cucumbers, scallions, and cilantro in a spicy vinaigrette. It is a light and refreshing dish that is perfect for summertime.

Jamie Oliver’s Roast Chicken – Jamie Oliver’s roast chicken is one of the most popular dishes on his menu. It is made with fresh herbs and spices, and the skin is crispy and delicious.

Gordon Ramsay’s Beef Wellington – Gordon Ramsay’s beef wellington is an impressive dish that will wow your guests. The beef is wrapped in puff pastry and served with a rich sauce. It is not a dish for beginners, but it is definitely worth trying!

Masahara Marimoto’s Buri Bop, which is a dish that is made from yellowtail fish and served with a variety of vegetables. The dish is light and healthy, and it is one of Masahara Marimoto’s most popular dishes.

Mario Batali’s Spaghetti al’a Carbonara – Mario Batali’s spaghetti al’a carbonara is a classic Italian dish that is sure to please your taste buds. It is made with bacon, eggs, and cheese, and it is always a hit at dinner parties.

Ken Hom’s Beijing Braised Lamb is also on the list of unforgettable dishes. The lamb is cooked with a variety of delicious spices, and it is served with steamed rice and vegetables.

Emeril Lagasse’s Banana Cream Pie may sound simple, but it is one of the most delicious desserts you will ever taste. The pie is made with fresh bananas, cream cheese, and vanilla extract, and is perfect for any occasion.

Gale Gand’s Lemon Meringue Pie is another must-try dessert. The pie is made with a delicious lemon custard, and it is topped with fluffy meringue.

Jamie Oliver’s Steak Sarnie is a delicious and hearty sandwich that will satisfy your hunger on any day. The steak is cooked to perfection, and it is topped with crispy bacon and melted cheese.

Chef Jose Andres’ Paella with Shrimp and Squid is a classic Spanish dish that is sure to please. The paella is made with saffron rice, shrimp, and squid, and is garnished with fresh parsley.

Nigella Lawson’s Flavorsome Chicken, Garlic and Lemon Bake is a delicious meal that is perfect for a family dinner. The chicken is marinated in garlic and lemon, and is topped with crispy bread crumbs.

Chef Gordon Ramsay’s Roasted Rack of Lamb is a dish that is fit for a king. The rack of lamb is cooked medium rare, and it is served with creamy mashed potatoes and fresh vegetables.

Mario Batali’s Lasagna Bolognese is an Italian classic that will make your taste buds sing with joy. The lasagna is made with layers of pasta, meat sauce, and ricotta cheese, and is baked to perfection.

Wolfgang Puck’s Grilled Cheese Sandwich may seem like an ordinary sandwich, but it is anything but that. The grilled cheese sandwich is made with artisanal bread, cheddar cheese, and tomatoes

Some chefs have more than one signature dish, for example, Bobby Flay’s Mesa Grill Margarita. This drink is made with Herradura Silver tequila, Cointreau, lime juice, and agave nectar, and it is the perfect way to cap off a delicious meal.

These are just a few of the many amazing signature dishes created by celebrity chefs. With so many delicious options to choose from, you are sure to find something that will make your taste buds tingle with delight. No matter what your favorite dish is, you are sure to find something special on this list of unforgettable signature dishes from celebrity chefs. So, what are you waiting for? Start exploring these recipes today!

Real Estate Investing – How Speeches and Presentations Can Help You Raise Private Money

Of all the suffering taking place in America’s recession, the real estate industry is getting slapped the hardest. The mortgage market has all but collapsed, because people are afraid to spend money they might not have tomorrow. Right now, it’s nearly impossible for a homeowner to get a mortgage or even for real estate investors to get traditional mortgages.

This doesn’t mean however, that there is no market. It simply means you have to work harder than ever before. One of the best ways to start reaching potential private lenders for your real estate business is to start doing speeches and presentations. You have to be able to reach private lenders who have money to invest by selling them on your business plan and your credibility.

Speeches and presentations should be 30-60 minutes, a thorough expansion of a much shorter “elevator pitch.” The speech should be educational in slant and give details on all the issues that an investor might have on his/her mind. Here are some important points to remember on crafting a business speech or presentation:

Passion: Be passionate about your business and express emotion where appropriate.

Sense Stress: Have strong highlights throughout the speech, particularly around the introduction, key points and conclusion. Don’t over emphasize every sentence or else it will come across as bombastic.

Create a Theme: Know your audience and create a theme that immediately summarizes the speech in punchy, appealing words. Reiterate this theme throughout the speech. Reemphasize key points that echo the theme.

Use Illustrations: Not only is illustrations fun to listen to, but they also cater to the mindset of your audience, another important factor. You must approach giving a speech with the intention of reaching your audience, communicating on their level, not merely covering your perceptions.

Address the Needs of Your Investors: You know what really captures interest quickly? When it’s all about you. So make your speeches and presentations about the investors you seek, and bring up points that they will inevitably want to know.

Practice: After crafting a speech, practice it frequently. Become your own trainer by analyzing yourself, whether through recording your voice or looking in the mirror. Since you will be talking to investors, it may serve you well to extemporize when appropriate. Your audience may have questions, and though you do ideally want to memorize your speech, you don’t want to be so tied down to notes that you can’t communicate on a one to one basis.

Put some fire into your speeches and make your real estate business thrive.

Canvas Photo Prints Make Great Christmas Presents

Special moments of life where all the family members and friends participate to boost the enjoyment make the best part of everybody’s memories. Christmas is one of the events bringing these moments every year. To keep all the memories for the most special day of the year is very hard to maintain. For that matter people tries to capture these events as photographs. With the evolution in printing, many methods and processes have been developed so far to enhance the quality of the photograph.

Recently canvas photo prints are used for elegant photograph printing. Canvas prints have eliminated the size limitation of the photographs. The feel and touch of the canvas photo prints take them in the category of the Christmas presents. Christmas presents are given only once in a year, therefore people give their best to choose a different and exclusive Christmas gift. Canvas photo prints have been used in the ancient time and we still find those classic canvas paintings, however these not shredded by the cruelties of time. This has proved canvas as the most durable material to secure the memories as photographs.

Christmas gifts recall the memories, when you were young and were given a special gift by you father on Christmas. You might be able to recall the gift or the situation but, What if you are still keeping that gift with you? That means you can feel and remember everything about you father his love, you excitement and pleasure. Canvas photo prints help you keep the memories along with you Christmas gift. If you want to be remembered and appraised by you family, friends and peers, canvas photo prints is the best option for Christmas.

Canvas photo prints are printed like other photos however, the canvas material guarantee the life of the photograph consequently your memories. Simple picture taken from the digital camera can be printed on the canvas.

To make the Canvas Photo Prints a great Christmas presents, it is advisable to bring the old memories back into life. For that reason childhood or the old wedding pictures printed on the canvas can be a good Christmas present. However there are certain elements that have to be considered to make the canvas photo print elegant. The quality of the canvas photo print depends on the quality of the ink used for printing. Use the ink that does not shade in sunlight and stay alive for a longer period of time, normally “UV ink” is used to make the print look finest and durable.

Printers with low rates use other ink that may not produce superior canvas photo prints.

Adding frame in the gift will make the canvas photo print more elegant. These frames came in wide variety, an older picture can be placed using a more traditional style of frame. However, canvas photo prints with vibrant colors employ the advanced designs of frames. These frames make use of glass work which giver very fine on the wall. Size of the frame also adds in the specialty of the canvas photo, as you can gift as big as you want.

Get Rid of the Plaques – Contemporary Retirement Presents Are In

Handing retiring employees a stack of retirement plaques, shaking their hand and waving them out the door is so last century. Today, long-serving employees want retirement gifts that can be used, enjoyed and truly express an employer’s appreciation for their years of service.

So, get out of the rut of handing out boring, old retirement plaques and serving trays. Instead, choose gifts that will not only be memorable, but also used for years to come. For some great retirement gift ideas, keep reading.

The Classic Watch

While a watch isn’t the most original idea for a retirement gift, it’s one that will be appreciated and used for years. A high-quality watch tells an employee that you truly appreciate all their years of service and dedication. It’s also a practical gift.

That said, do not hand out cheap watches as retirement presents. Little sends the wrong message to a loyal former employee than a cheap watch that breaks after a few months of use.

An Experience

These days, retirees are mobile. They’re traveling, moving or exploring, and the last thing they want is more “junk.” Instead, give the gift of an unforgettable experience.

A trip to Europe, a cruise down the Amazon, a weekend spent learning how to skydive, a white water rafting adventure, an incredible night at a beautiful restaurant, an unforgettable spa retreat – these are all great retirement gifts. They also minimize the waste caused by producing, wrapping and shipping hundreds of thousands of plaques that will inevitably wind up in a landfill.

Golf or Country Club Membership

A one-year membership at a local golf club can be a great gift for the retiree who loves to golf – it gives them a place to play that first year away from work and shows you care about the person’s personal interests outside of work.

Gifts to Avoid

As you search for a retirement present, remember that there are a few gifts that should be avoided at all costs. These include anything and everything that is branded with the company logo. They may love working for you, but staring at a wall clock emblazoned with their former work logo isn’t everyone’s idea of an ideal retirement present.

Next, you should avoid giving any gift that’s tied to the work environment. That means desk clocks are out, fancy pens are out, pocket protectors are out and really anything related to work at all should be rejected as an idea. You’re celebrating this person’s next chapter in life, not chaining their memories to their current one.

Last but not least, avoid high cost gifts or discuss them with the employee beforehand. The IRS has restrictions in place that will actually tax certain presents above a certain monetary value, counting them as “bonuses” rather than gifts. And though retirement plaques may be awful, at least they’ll never be taxed.

Changing the Present

Is anyone else having trouble shopping for the holidays this year? I sure am. I’m finding that I cannot buy things. I’m definitely in the spirit of the season, but things just aren’t cutting it. For one, I have too many things myself. For two, I suspect that most everyone I know is in the same boat.

The story of the mad shoppers and the death of the Wal-mart employee stopped me in my shopping tracks. No thing, no matter what it is, is worth a living being. So what’s a girl to do?

Enter Changing the Present — the thought that counts.

I know. It’s what my mother always said when some inappropriate gift would arrive from a well-meaning but misguided relative. Except, I know more these days, and it really is the thought that counts. Another way to say this is: thoughts really do count. A lot.

Thought, in the ideology of metaphysics, precedes manifestation. A whole lot of people thought about Barack Obama as president of the United States, and so he is now manifest as President-Elect Obama. Charles Fillmore, one of the co-founders of Unity, was known to say, “Thoughts are things.”

And so they are. And Changing the Present is a spin on gift-giving that puts our thoughts for goodness, kindness, warmth, light and caring — all holiday staples — to good use. Consider first that a visitor to the site in invited to Choose a Cause. Then look at this remarkable list!

Basic Needs
o Disaster Relief
o Education
o Housing
o Human Rights
o Hunger
o Millennium Goals
o Water

o Aging
o Arts & Culture
o Children & Youth
o Civil Society
o Peace
o Public Broadcast
o Refugees
o Veterans
o Women

o Agriculture
o Animal Welfare
o Environment
o Global Warming

Health and Safety
o Blindness & Vision
o Cancer
o Disabilities
o Global Health
o Landmines
o Medical Research
o Mental Health
o Population

o Microcredit
o Poverty Alleviation
o Social Entrepreneurs
o Technology

Do you think about the perils of poverty? Choose Poverty Alleviation.
Do you think about animals? Choose Animal Welfare.
Do you think about HIV/AIDS? Choose that.
Do you think about climate change? Choose Global Warming.
Do you think about water shortages? Choose Water.
Do you think about children’s needs? Choose Children.

And my favorite: do you think about peace? Choose Peace.

Another way to dance through this changing of the need and use for presents at holiday time is: what do the people on your list think about? Choose the issues that mean something to them.

Fillmore is right, dear one. Thoughts truly are things, more valuable things than most things in themselves.

To change our future, we have to change the present.

Here’s one way to give new meaning to the holy-days, and remember Art Buchwald while you’re at it:

The best things in life aren’t things.

The Present Creates the Future

Many people think by ‘worrying’ about ‘What if…” they will circumvent any possible mistakes. Using “What if…,” thoughts creates that which you wish to avoid. You attract that which you focus on – whether you believe it or not – the Law of Attraction is real and is in operation at all times. If you have unconscious thoughts of “Self-doubt – Maybe I am not meant to be wealthy, successful, etc. etc.” or ‘What if…” that is what you will manifest. These conscious or unconscious thoughts send you in the direction you focus on.

Grounding yourself in the present is a matter of recognizing that your ability to influence all circumstances is limited to the actions you take in the immediate moment. Thus, focusing on the actions you can take right now will bring about the future events you want to create.

Practicing present moment awareness is key to avoiding the anxiety that accompanies uncertainty. Although, you might strive to predict or control the future, your power lies in the present. When you are apprehensive about creating the future, concentrating on what you can do immediately rather than what may occur can help you remain calm and focused. Staying focused in the moment helps you that you have powerful influence. Your decisiveness allows you to boldly choose the path you need to take and banishes pessimistic thought patterns.

Thus, you will participate fully in the richness of your life, moment by moment. When you ground yourself in the present your anxiety disappears and you are empowered to positively influence what you want to influence to achieve your goals and objectives-no matter how large or small.

Gift Wrap Bows And Four More Present Ideas

Christmas, birthdays, and other special occasions can be fun for both the giver and the receiver, but they can also be stressful. The receiver must pretend to like everything they get, even if it is as off the mark as it could possibly be. The giver must not only be concerned with buying the right present, but also whether the gift has a thoughtful presentation. For some, this just means using some wrapping paper. If you’re tired of just going the usual route, however, here are some creative ideas you can use. From beautiful gift wrap bows to personal photography, here are five ideas to beautify your presents.

Gift Wrap Bows

Sure, this isn’t as “outside the box” as some other ideas, but it is nonetheless something many present-givers miss. They wrap the present with some nice paper, maybe put a nametag on the front of the package, and call it a day. But is a present even a present until you put a pretty bow on it? It’s debatable!

Getting Creative

You don’t have to spend a lot of money to make your presents pretty. In fact, some of the most delightful, creative ideas are born out of everyday objects. Cut pictures and designs out of magazines for a creative alternative to wrapping paper that your friends and family will never see coming.

Fun Shapes

Use scissors, cookie cutters, and any other templates you can think of to cut your nametags into fun and striking shapes. Sure, you can buy the ones shaped like a Christmas tree, but that isn’t going to do you much good for a birthday present. Think about some of your recipient’s favorite things and you’ll get some great ideas.


If you can incorporate pictures of your friends and family into your presents, you’ll personalize them in a way that no greeting card corporation could ever hope of competing with. It takes little effort, but it can make an impact that the most elaborate gift wrap bows could never make on their own. Pictures also make excellent presents themselves when placed in lockets, frames, or jewelry.


Go easy on the glitter if giving your present to a boy or an adult of either sex, but it can really spice up a present intended for a young girl. You might want to make sure it gets opened in a place that can be easily swept or vacuumed.

Website Marketing – How You Should Present Your Website to Achieve the Results You Desire

Here are 3 types of website for 3 types of marketing purpose:

• Blogs

• Website

• Landing pages


Blogs serve to provide you with a rolling presentation of updates in the format of news that you can share with member in your niche. We’re at such a stage of online development that the software available kind of covers both blogs and websites per se.

Historically Blogger.com was the free platform offered by Google that paved a nice, easy, free way for everyone to build a blog. The problem with Blogger.com is that Google will own all your uploads when you publish them, and they’re not too keen on commercially based material. I’ve explained a little more about the alternative below.


Websites are more of a static showcase for your business. They are less of a centre for discussion and more of an online shop window. I think the easiest way to create a site – in the long run – is to become familiar with WordPress. WP as it is usually known is a facility that offers you more ways to create a fabulous looking site than any other platform. The best way to use WordPress is through cPanel self-hosting, rather than WordPress.com. This is because you will want to retain ownership, and hence control, of all the content you upload, whether that is in writing, graphics, or video format.

Now WP can be a little tricky to grasp, but there’s plenty of online help, or advice from your coach if you have one. It’s certainly worth your while learning it; I struggled to begin with, but pressed on, stuck with it, and now would only use my web editor for simple page like squeeze (landing / opt-in) pages.

Landing pages

Landing pages, also known as opt-in or squeeze pages, do nothing else but act as an introduction to what your business can do to assist people to do what they desire to do. A header, list of bullet points and a strong, attractive call to action are the only things you need on a squeeze page. It has one job to do, and anything else will only cause distraction for your readers, who are at this stage, are perhaps interested in knowing a little more about how you can help them – at least is shows that they like what you have said in your content enough to click through to your landing page.

You can see that this page has quite an important job to do, so it’s important not to rush it and get it right. Landing pages are one of the most tested pages – throughout your career as an Internet marketer you will undertake much split testing to compare different opt-in rates for pages like these; you may find that just one different or alternative word can make a huge difference, and only testing will show it up.